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Edited by on June 24 2011 at 6:06 AM

“I grew up with Angel. I remember thinking, as a child, ‘That’s what a woman smells like.’ I’m the baby [in my family] by 10 years, and my sisters wore it. It comes full circle now that I’d be the face of Angel.”

– Professional stunner and sometime actress, Eva Mendes, on her new gig as the face of Thierry Mugler‘s 19 year old fragrance,  Angel.

Eva Mendes Comes Full Circle on the Windmills of Muglers Mind

The new campaign, conceived by Thierry Mugler himself, is expected to cost about $5 million over the next twelve months. This will include a film shot by British director Baillie Walsh, a significant digital campaign featuring a strong social  media component and print ads shot by genius duo, Inez van Lamsweerde and Vinoodh Matadin, set to run in September.

Mendes, who has previously shilled for Revlon and is the current face of Pantene, replaces co-actress Naomi Watts as the Mugler Angel. For the TV commercial, shot in Prague, Eva displays her vocal chops on the classic “Windmills of Your Mind.”

Check out Mendes showing up to the recording studio — demure and understated in tweeds — where she breathily knocks out the tune, below. [WWD]:


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Story by Lester Brathwaite

I was center square from 1969 to 1978, during which I perfected the art of the zing as well as a crippling cocaine addiction. Bea Arthur was responsible for both. @LesFabian lester at