Edited by Lester Brathwaite on
“I grew up with Angel. I remember thinking, as a child, ‘That’s what a woman smells like.’ I’m the baby [in my family] by 10 years, and my sisters wore it. It comes full circle now that I’d be the face of Angel.”
– Professional stunner and sometime actress, Eva Mendes, on her new gig as the face of Thierry Mugler‘s 19 year old fragrance, Angel.
The new campaign, conceived by Thierry Mugler himself, is expected to cost about $5 million over the next twelve months. This will include a film shot by British director Baillie Walsh, a significant digital campaign featuring a strong social media component and print ads shot by genius duo, Inez van Lamsweerde and Vinoodh Matadin, set to run in September.
Mendes, who has previously shilled for Revlon and is the current face of Pantene, replaces co-actress Naomi Watts as the Mugler Angel. For the TV commercial, shot in Prague, Eva displays her vocal chops on the classic “Windmills of Your Mind.”
Check out Mendes showing up to the recording studio — demure and understated in tweeds — where she breathily knocks out the tune, below. [WWD]: