by Nicole Vardo on
As we all know New York City is the one and only place to truly define yourself. It’s filled with inspiration, the most random people, and best of all bizarre style. After discovering some of the best New York City based fashion bloggers, it’s amazing when you get five minutes into the busy minds of what really goes on behind the scenes of these fashionistas’ lives. That is why today the internet diva who knows New York City street style the best, Katya Moorman of Style Defined NYC tells us a little bit about her muses, how she got started, a couple favorite memorable events, and everything in between.
-How would you describe your blog in a few words?
Quirky downtown NYC.
-When and how did StyleDefinedNYC begin?
It began almost 3 years ago. I was a big fan of Scott Schulman/the Sartorialist but felt like he wasn’t
seeing “my New York” that is a bit more urban than urbane and has a strong nightlife streak. So I decided
to start my own blog!
-What is your favorite part about StyleDefinedNYC?
Sharing my experience of New York City with everyone else. I grew up at the end of the “club kid”
era and I love giving props to the nightlife peeps and their personal style. At the same time I’m a big fan of
emerging designers so have expanded to include a new section called UP|Coming that profiles them and
that I’m really excited about.
What is the hardest part of StyleDefinedNYC?
Staying true to my vision. I get tons of requests from PR companies to cover their events or products and
I have to be really careful about what I agree to write about. It’s also really important to me to have
all original content –not just grab things from other websites.
Three favorite Fall 2011 must have items in your closet right now?
I’m kind of obsessed with outerwear at the moment, so I’d say a black leather vest with an
asymmetrical hem and big faux fur collar -it’s “instant glam”, a cropped and boxy vintage leopard coat and a
black wool Alexander Wang coat.
-What is the best moment so far that you have experienced as a fashion blogger?
Well the best opportunity that came from blogging happened last summer: J&B Whiskey was having a party in Madrid with a theme of the Manhattan cocktail. They invited me over as an “iconic New Yorker” and had my photos blown up wall sized for the party. I am far from iconic, but it was an amazing experience! That’s one big event. But in smaller ways it’s the daily connecting to different people. I’ve met so many really amazing people simply by taking their photo and I feel I can go pretty much anywhere and see people I know, now.
-Do you have any favorite fashion/ photographer muses at the moment?
My two favorite fashion photographers are Steven Meisel –whose ongoing work with Italian Vogue is off the charts– and David Lachappelle. David doesn’t do fashion so much anymore but he has a great eye for the whole photo and really plays with color in a brilliant way.
- What advice would you give to an aspiring street style blogger?
Decide on a particular “angle” that will make you unique. Advanced Style does this really well! There are so many street style sites and sites that allow people to submit their own images that you have to figure out a point of view. Alternatively maybe you can contact a fashion or style site that doesn’t have streetstyle and offer your services as the street style photographer. That could give you experience and exposure. Finally, you can’t afford to be shy – but if you are just keep doing it and work through it!
-What music are you currently listening to on your iPod?
I have given up the iPod for Pandora and am a total Pandora junkie. Right now I’m switching between
a station I made called “Katya Chills” which is an electric mix of my favorites like Thievery Corporation,
the Yeah Yeah Yeahs and old classic bands like The Talking Heads on it and a Jazz Standards station that
plays Billie Holiday and Ella Fitzgerald.
-As a street style documenter, what part of NYC would you say has the best style?
Well since I kind of focus on nightlife style I’d say currently I love some of the style I’m seeing at ZigZag – thursdays at Le Bain- but this is always changing up!
-How would you describe your personal style?
Constantly evolving! I am a platform heel addict because I need the height and I prefer jeans –either
skinny or super wide– to skirts or dress although there are exceptions. I recently went to the Daphne Guiness’ exhibit at FIT and found it utterly inspiring. I’d love to be able to dress like her, but since that’s not practical it has inspired me to eliminate t-shirts from my wardrobe. They’re sooo boring!
-Where do you see your blog 5 years from now?
Five years?!? I’m not sure! But I’m interested in pushing the photography angle further. I’d love to do shoots
with some of my favorite nightlife people that are a bit more controlled as well as shooting lookbooks for designers and adding video to the repertoire. But above all I’d like it to be a little time capsule of downtown New York fashion and style.