Fashion Shows in 3-D, Coming to a Runway Near You
Norma Kamali and Nicola Formichetti are among a few select designers utilizing 3-D technology this New York Fashion Week.
A 3-D avatar of Zombie Boy
“Video is more descriptive, more entertaining and, really, the most detailed way to present a collection,” said Kamali,who will be showing her spring 2012 collection via a 3-D short film on September 14th. In addition to the film, Kamali created a 3-D lookbook that can be viewed in different formats — including the good ole-fashioned red-and-blue cardboard glasses — at normakamali3d.com starting September 15th.
Mugler creative director Nicola Formichetti on the other hand worked with fantasy-gaming company, CCP Games, to create a video featuring an avatar of his muse, Zombie Boy aka Rick Genest. The video that will be shown on a seven-foot screen at Formichetti’s BOFFO pop-up store opening September 8th at 57 Walker St. Viewers will also be able to manipulate the angle and speed of the video using an iPad docked at a nearby podium.
In the video, Zombie Boy wears a leather jacket designed specifically for the 3-D environment and while Formichetti concedes that they could “make that into a product,” he’s “excited for the idea that it doesn’t actually exist in the physical world. It’s not about a product or a T-shirt. It’s about a new idea.”