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Despite Terrible Reviews, The Fashions of “Fashion Star” a Hit with Customers

Were you one of the 4.6 million people who watched the premiere of NBC’s Fashion Star on Tuesday night? Yeah, me neither. But those numbers translated into big sales for Macy’s, Saks and H&M, all of whom reported that they had sold out of contestants’ winning designs by Wednesday afternoon.

Despite Terrible Reviews, The Fashions of Fashion Star a Hit with Customers

20 minutes after the show aired, H&M’s website sold out of a minidress by Sarah Parrott that retailed for $19.95 and a $49.95 men’s blazer by Nzimiro Oputa.

By Wednesday morning at 9:30, had been wiped clean of Orly Shani’s convertible skirt, going for a comparatively hefty price of $350, with sales reportedly going well in its 49 stores.

Meanwhile, Macy’s had been carrying Lizzie Parker’s $79 tunic, Edmond Newton’s $110 cocktail dress and Nikki Poulos’ $89 kimono-sleeve caftan — which, by the gay, is my new drag name — exclusively online and at its Herald Square location, most of which was plucked up by eager viewers.

Whether any of these designers will become a household name seems unlikely, especially since the show has been nearly universally reviled and the designs deemed “soulless at best” by none other than Women’s Wear Daily. But with NBC, what’s good isn’t always popular and what’s bad isn’t always burned to the ground before inflicting further harm onto society. [WWD]

Contributed by Lester Brathwaite

I was center square from 1969 to 1978, during which I perfected the art of the zing as well as a crippling cocaine addiction. Bea Arthur was responsible for both. @LesFabian lester dot brathwaite at gmail