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Fashion Wars: Lincoln Center v. Milk Studios

Ever since Mercedes-Benz Fashion Week moved from the tents at Bryant Park to the metaphorical tents at Lincoln Center, more and more designers have opted instead of external sites to hold their fashion shows. One of the most popular venues, Milk Studios, is now in direct competition with Lincoln Center for both sponsors and designers.

Fashion Wars: Lincoln Center v. Milk Studios

Milk is now represented by Creative Artists Agency and has brought on Lexus and American Express as sponsors in addition to original partner MAC Cosmetics.  This partnership has also gone through some changes and beginning this Fashion Week MAC & Milk shows will be under the name of Made.

Lincoln Center on the other hand has IMG, Mercedes-Benz and Maybelline, as well as AmEx with MAC also providing make-up for many a MBFW show.

While Made focuses on emerging designers and does not charge to rent their space — MAC is the exclusive make-up provider leaving models and music on the bill — Lincoln Center caters to more high-profile designers, who in addition to paying for the venue also have to dig deep for models, hair, music and makeup. And these are just a few of the differences:

Number of Shows:

Made – 35

MBFW – 98 (81 on-site, 17 off)


Made – MAC, American Express and Lexus

MBFW - DHL, Maybelline New York, American Express, TRESemmé, W Hotels Worldwide, Fiber One Bars, ideeli, Fiji Water, AriZona Beverages


Made - Sophie Theallet, Cushnie Et Ochs, Peter Som, Erin by Erin Fetherston, Billy Reid, Simon Spurr, Ohne Titel, Jeremy Scott, Nahm

MBFW - BCBG Max Azria, Tommy Hilfiger, Nicole Miller, Cynthia Rowley, Derek Lam, Tracy Reese, L.A.M.B., Diane von Furstenberg, Betsey Johnson, Tory Burch, Badgley Mischka, Vera Wang, Diesel, Michael Kors, Nanette Lepore, J.Mendel, Milly by Michelle Smith, Anna Sui, Elie Tahari

With Fashion Week just around the corner and all those sponsorship dollars, designer reputations and AmEx black cards floating around, the stage is set for a good ole-fashioned walk-off between Milk Studios and Lincoln Center. [WWD]

Written by Lester Brathwaite

I was center square from 1969 to 1978, during which I perfected the art of the zing as well as a crippling cocaine addiction. Bea Arthur was responsible for both. @LesFabian lester dot brathwaite at gmail