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Edited by on March 23 2012 at 2:49 PM

This past week Ferragamo celebrated the launch of their latest fragrance Signorina with a private dinner and major after party here in NYC.

Ferragamo Launches New Fragrance With The Girls About Town

Guest such as Kate Mara, Piper Perabo,  Emma Roberts, Courtney Love, Fern Mallis, & Charlotte Ronson celebrated the night with the  debut performance by I Blame Coco.

Along with the festivities the brand is celebrating it’s newest addition by launching a new social media and digital initiative titled The Girls About Town . The site follows the face of Signorina, Bianca Balti, along with Rachel Chandler-Guinness, Alexandra Richards, Theodora Richards, and Lauren Remington-Platton their journeys and lifestyles as the quintessential Signorinas. Signorina, literally means young woman – stylish, truly Italian, fresh and full of life which describes all of the young ladies, Starting Monday, March 26th, you can start following them on their adventures.

You can check out the scent for yourself here and some images from the event below:

Jessica Hart

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Story by McArthur Joseph

McArthur (aka Mac) is you your average urban dandy with a love of bow ties and long nights. Check out his menswear blog Follow him:@mcarthurjoseph