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Fragrance Foundation Fêtes Fifi Finalists


It’s that time again, kids! Time for the only awards presentation of any merit, the Fifis. Celebrating the best in perfumes, colognes, eau de toilettes, body sprays and pretty much anything that covers up the smell of failure and/or shame, this year’s nominees naturally include a number of celebrity vanity fragrances such as Beyoncé‘s “Pulse” and Justin Bieber‘s “Someday,” both finalists in the Luxe Women category. While Bey may have the biological advantage, if you ask me there’s no woman more luxe than the Biebs.

Fragrance Foundation Fêtes Fifi Finalists

Bey and the Biebs will compete in that category with the legit luxe label lineup of Bottega Veneta, Tom Ford‘s “Violet Blonde“ and Prada‘s “Candy Eau de Parfum Spray.”

The finalists in the Luxe Men category are “Armani Code Sport,” “Gucci Guilty Pour Homme,” “John Varvatos USA,” “L’Homme Libre” by Yves Saint Laurent and my personal fragrance fave, “Un Jadrin Sur le Toit” by Hermès.

Nominees in the Media Campaign – Women category include Marc Jacobs “Daisy” — but surprisingly not the controversial “Oh Lola!” — “Burberry Body,” Chanel‘s “Coco Mademoiselle,” Dior‘s “J’adore” and interestingly, if that’s the word, “Wonderstruck Taylor Swift.”

Thierry Mugler‘s “A*Men” campaign featuring amputee track star Oscar Pistorius will compete against “Armani Code Sport,” “Gucci Guilty Pour Homme,” “CK One Shock for Him” and “Eau de Lacoste L.12.12″ for Media Campaign – Men.

Nominees joining last year’s inductee, Elizabeth Taylor‘s “White Diamonds,” in the Fragrance Hall of Fame, include Elizabeth Arden‘s “Red Door” and Hermès’ “24 Faubourg” in the women’s category and “Acqua di Gio,” “A*Men” and Issey Miyake‘s ”L’Eau d’Issey Pour Homme” in the men’s.

Winners will be announced at the always glitzy Fifi awards presentation on May 21 at Alice Tulley Hall. [WWD]

Written by Lester Brathwaite

I was center square from 1969 to 1978, during which I perfected the art of the zing as well as a crippling cocaine addiction. Bea Arthur was responsible for both. @LesFabian lester dot brathwaite at gmail