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Edited by on June 6 2011 at 7:58 AM

Sales of Glamour Magazine have dropped off 17% during the first four months of 2011, about a $1.5 million loss in revenue.

Glamour Losing Its Luster

Photo: Socialite Life

Glamour is Condé Nast‘s top newsstand seller, averaging 550,900 copies per month last year, though this year that number is down to 459,000. Editor-in-Chief Cindi Leive, however, is keeping a cool head for these numbers, claiming that it’s “no secret” sales have been falling off:

“It’s the classic thing. A girl has 1.7 seconds at the newsstand to make her decision about your magazine. Are we using that 1.7 seconds as well as we should? If we need to do that more ferociously and with different people and different topics, then we will.”

Glamour‘s array of different people this year have included Reese Witherspoon, Kim Kardashian, Diane Kruger, Kate Winslet, Emma Stone and Olivia Wilde with Blake Lively covering July’s issue. Leive hopes Lively will turn things around, especially in light of recent alleged events:

“My top seller this year is Kim Kardashian. Although I have hopes that Blake Lively’s nude picture scandal will put her over the edge. Just kidding, Blake.”

Totes kids…but honestly, Blake, if you could leak some other “fake” nudes, Glamour would seriously appreciate it. [WWD]

Story by Lester Brathwaite

I was center square from 1969 to 1978, during which I perfected the art of the zing as well as a crippling cocaine addiction. Bea Arthur was responsible for both. @LesFabian lester at fashionindie.com