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by on March 2, 2012

The new Facebook timeline is one trend I refuse to acknowledge let alone understand or endorse, but the same cannot be said about a handful of brands who debuted the chronological countdown on their pages today. 

Go Back in Time with Burberry, Macys and Walmart Through Their Facebook Timelines

Coco-Cola, The New York Times, Ford, Old Spice and, my personal favorite Captain Morgan, are a few of the companies that took advantage of Facebook’s brand timeline going live this morning. Some feature detailed histories going back decades and decades —  for instance, the front page of the Times from when Lincoln was shot in 1865  –  and some are just plain horse shit — who knew Old Spice was co-founded by a one-eyed Australian ninja leopard? Noted social media superstar Burberry, unsurprisingly, was also one of the brands to jump on the timeline bandwagon, as were super-retailers Macy’s and Walmart. Below, some highlights from their past.

Burberry’s page starts with the company’s founding in 1856 when it opened its first store in Basingstoke then hops to the early 20th century when Burberry laid the groundwork for its iconic trenchcoat and outfitted Arctic explorers and record-breaking aviators. Winding along, you’ll discover a photo of gabardine ski suit form 1920, an ad campaign from the 30s, Audrey Hepburn kissing George Peppard in the rain — both wearing Burberry trenches — from 1961′s Breakfast at Tiffany’s, and video of Christopher Bailey wishing a very merry Christmas from 2009.


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Contributed by Lester Brathwaite

I was center square from 1969 to 1978, during which I perfected the art of the zing as well as a crippling cocaine addiction. Bea Arthur was responsible for both. @LesFabian lester dot brathwaite at gmail

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