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Edited by on October 21 2009 at 6:03 PM

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Gucci has announced the launch of the Gucci App for iPhone and iPod touch, which is now available from the App Store.

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The app synthesizes the worlds of fashion, technology and music offering Gucci enthusiasts access to exclusive Gucci products, unique playlists, videos, fashion shows, news, events, latest collections, store listings and the ability to mix their own music.

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The rich content on the app was developed specifically with the profile of the Gucci loyalist in mind and delivers a new way to experience the varied world of the Gucci lifestyle. The launch of the Gucci App has been timed to coincide with the itinerant GUCCI ICON-TEMPORARY project, a travelling sneaker store that opens on October 24th at 43 Crosby Street in New York, before moving to Miami on December 1st, and then to London and Tokyo in Spring 2010.

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Gucci Creative Director Frida Giannini collaborated with award-winning musical artist and producer Mark Ronson on key features of the app including:
* The Gucci Ronson Sneaker: Giannini and Ronson have designed a collection of limited edition sneakers in conjunction with the GUCCI ICON-TEMPORARY travelling sneaker store project. For each city opening in the US, one special Gucci Ronson model has been reserved exclusively for the Gucci App. Only iPhone and iPod touch users can view these coveted models, and only they have the ability to purchase it.
* Gucci Beats: One of the most progressive features of the Gucci App allows users to mix their own music tracks on a virtual turntable. Ronson has provided loops that can be individually manipulated by layering on various beats, sound types, drums, bass and vocals. Users are given DJ-like creative and technical capabilities on their iPhone or iPod touch and can save and share their original tracks with friends via email or Facebook.
* Frida and Mark’s Playlists: Both Giannini and Ronson have created their own personal playlists for the Gucci App, which can be downloaded directly from the iTunes Store. A well-documented music lover, Giannini has included a mix of tracks currently inspiring her fashion collections.
“Apps are the new virtual accessory, so I approached the design of Gucci’s first app in the same way I do with a bag or shoe from my collections,” said Frida Giannini, Gucci’s Creative Director. “I looked to provide the essence of the Gucci lifestyle experience in a way that takes full advantage of the technological capabilities of the revolutionary iPhone and iPod touch. Of course Mark Ronson’s contribution ensures that the Gucci App is truly unique.”

Story by Rebecca Alexander

Rebecca does not like biographies. They are stupid and she would rather spend her time editing the site. Which she does with great vigor.