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by on September 4, 2012

Designer Henry Holland of the brand House of Holland has designed his first underwear collection and they are to be “worn to be seen”. The designer has released a glow in the dark underwear line that is to be sold exclusively at Selfridges.  

Henry Hollands Panties Glow in the Dark

The House of Holland neon range consists of bras, panties, and briefs, but the most interesting feature about the underwear line is their ability to glow in the dark. Never get lost in the bedroom again with the House of Holland neon range after you purchase your new skivvies exclusively at Selfridges.

Made to rave, this new neon range of men’s and women’s underwear created by Holland is as important to be seen as your outerwear. Designer Holland believes that any lingerie designer would love to know that someone secretly has been wearing their underwear and it shows. For the campaign, the designer paired with photographer Ben Weller to shoot the disco worthy under garments and the result is simply transcendent.


Contributed by Emily Draznik

Chicago transplant and aspiring gay icon. I hold the belief that puns are the highest form of humor and love writing about fashion and everything in between.