Edited by Amanda Gabriele on
Taking a break from the sometimes tedious runway show or presentation, Norma Kamali had something very different in mind for Spring 2012. Upon entering her New York Fashion Week event, I was given a pair of Kamali-branded cat eye 3D glasses that came in handy as sixty-seven brilliant looks were shown during an eight minute 3D fashion film at the David Rubenstein Atrium at Lincoln Center. The collection complements her brand new website that just launched today, NormaKamali3D.com, where the public can request a pair of glasses to see the film for themselves. Lucky for me, I was able to interview Norma about the film, why she chose a career in fashion and what she was going to do once the presentation was over.
What about this collection inspired you to create a 3D film around it?
I was very inspired by neon for this collection, so that’s where a lot of the loud color comes from. About halfway through designing, when I decided I wanted to put that bright color in 3D, every sequin was popping out. It looked like we were going towards whorehouse on crack at Cirque de Soleil. So I thought ‘oh my god, we need to tone it down a bit.’ But then when we were putting it together, everything looked so great. I said maybe a little whorehouse on crack isn’t so bad right now. It’s fun and it works.
I love the collection and think it definitely works. How are other people reacting to the line?
Bergdorf’s was the first to see it, and I told everyone there we would have some of our classic pieces available if they didn’t want to buy anything too over-the-top. But they went crazy over the most extreme pieces. Maybe everyone just wants to have a good time right now. It’s time for an upbeat happy face.
What was your first fashion moment? When did you realize you wanted to design and make it a career for yourself?
Well I’m 100 years old now, but when I graduated, I didn’t know what I wanted to do. It was the early 60s, and I wasn’t fitting in with the girdles and Mad Men style of the times. But then I went to London where things we’re really beginning and fit in with the movement there. I started designing and was exhilarated when someone bought my first piece. Six months after I opened my store, I had full pages in both Vogue and Harper’s Bazaar, which was shocking, and thought ‘this is what I need to be doing.’ Now I’m 66 and have been doing it forever. But I’m still learning, and it’s still exciting.
What’s the first thing you’re doing after the show?
We have a lot of work to do when we get back to the office. There’s still so much going on and a lot of new projects to work on, so we’re going to play catch-up. We start appointments tomorrow morning. But it’s fun! I love doing my job and going to work every morning. That’s not to say every day is perfect, but I’m so fortunate, I like to make everyday as good as I can and get the most out of it.
If you have questions about Norma Kamali’s Spring 2012 collection or the 3D fashion film, ask me on Twitter @CrystlMeatballs.