Edited by Jessica Lapidos on
Last week we showed you our favorite colored denim of the season, but one of those jeans is not like the other. They were invented by the designer Terry Siegel, founder of M2F, along with a team of top secret scientists. M2F is literally made to fade. That means that through natural wear, they will turn that worn white you love from your oldest bluejeans. The others have been dyed the old fashioned way, so no matter if you stone wash them, rub against sidewalk, or wear them for years, they will stay their original solid color. Which is fine if you want a pant. But M2F are true jeans.
We talked to Terry about his brilliant technique, and how it came into being.
Meanwhile, @iamsamlim and I played around in in his Spring jeans.
What sparked your journey to inventing this new denim technology?
My journey was really out of my own curiosity as a consumer: what other garment do we have in our wardrobe that is one color? Ever since I was a kid, jeans were always blue. So my natural curiosity as a designer and a consumer wanted to know why. Why can’t we do brown jeans and green jeans and red jeans and pink jeans that look like blue jeans, you know? There’s always been colored denim, but it’s solid dyed pant. They look like jeans because they’re made into a jean body style, but at the end of the day they look nothing like your blue jeans. There’s none of that intimate combination of the white through the chipping, the fading, the sanding that makes blue jeans so amazing. I wanted to know why and it was about the limitations of dying and yarn technology that mills around the world had never really figured out.
How did you figure it out?
It took three years of working with the right people in the textile industry both here in the US and in China. A lot of trial and error.
Next up, I [ @jessicalapidos ] rock the starflower flair. And the fit! They’ve got enough stretch to fit nearly any body type. And the material seems to have a layer of soft coated on itself. The result is jeans that look like denim, fade like denim, fit like denim, yet feel like a jegging. But they’re not, I repeat not jeggings. But they are good for the environment.