Introducing “CR”: Carine Roitfeld’s New Magazine
Editirix extraordinaire Carine Rotifeld has started spilling the beans on her new biannual magazine, officially called CR Fashion Book. Describing it as a “celebration of fashion and creativity,” each issue will be centered around a theme and feature established and emerging talents both in front of and behind the camera.
However, don’t expect to see Mario Testino‘s work in the pages of CR. The duo worked together for decades on The Face and later for Vogue Paris, but since he’s contractually obligated to Vogue, Testino is a no no. But that doesn’t mean there’s any shortage of talent. For the first issue’s mock-up, Argentinian photographer Sebastian Faena captured a topless — this is Carine after all — Kati Nescher while Bruce Weber shot Patti Smith in all her Miss Havisham glory.
In addition to scouting new talent, Roitfeld is being more hands-on than ever before, taking meetings with advertisers like Gucci, Louis Vuitton and Cartier for the first time in her career. And according to her they were “very receptive and eager to participate.” Though carrying over 100 ad pages, ads in CR won’t look like other fashion mags since it will reportedly only carry spreads and have no front-of-book content — that will be reserved for the online component.
The fashion book will also only have longer-format articles, published in the writer’s original language — whatever that may be — with translations in the back. In her mock-up, Roitfeld had articles written in Arabic, Japanese and Russian, although CR itself is an English publication with offices located in The Standard hotel.
Carine insists that this new magazine of hers is in no way a form of revenge to her former bosses at Condé Nast, saying, “Vogue is a very beautiful magazine, an institution, and I learned so much working there. You can’t put yourself into competition with a magazine like Vogue; you have to create something new, something different.” She added, “It’s time to find something new, something fresh — for me and for the readers…I find that some people in fashion are so blasé. Fashion has to be fun”
Roitfeld will bring her trademark irreverence to styling photoshoots, which she admits “will always be edgy.” She’s trying to find new ways to push the envelope, not by being “safer” but rather just “different,” explaining, “Maybe it will be more mental than physical.”
CR Fashion Book‘s first issue will have 288 pages at a cover price of $9.95, with a publication of 50,000 copies, mostly in Europe but also including the U.S. and Asia. And when Carine’s not busy working on that, she’ll have a host of other projects keeping her busy, such as styling campaigns for Max Mara and Chanel, musing for Givenchy‘s Riccardo Tisci and then there’s a full-length documentary on her slated for 2013 by Fabien Constant.
Mock-up of CR’s cover by Sebastian Faena