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by on June 13, 2011

Fresh on the Louboutin heels of her comeback, Jennifer Lopez is not resting on her laurels. The mother of two and sometime singer-actress is putting in a full day’s work on HSN July 2nd to promote her newest fragrance Love and Light.

J. Lo to Schill Love and Light for 8 Hours on HSN

The scent, La Lopez’s 17th — I hope there’s a FiFi buried somewhere in there — is a “sparkling floral, woody fragrance” that purports to show off the diva’s softer, more sensual side.

Besides shifting uncomfortably in her chair and trying not to burn down the HSN studios for their unflattering lighting, what can viewers expect of J. Lo in those 8 long, grueling hours? Why personal stories about building a global beauty brand, as well as the development of the fragrance and her career of course.

Maybe she can finally explain why American Idol sucked so hard this season. And I just got my call-in question for July 2nd! [WWD]

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Contributed by Lester Brathwaite

I was center square from 1969 to 1978, during which I perfected the art of the zing as well as a crippling cocaine addiction. Bea Arthur was responsible for both. @LesFabian lester dot brathwaite at gmail

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