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Edited by on August 9 2011 at 1:54 PM

James Franco keeps insisting he is an artist. And people are believing. At least 100 for that matter. He is opening a museum on “Non-Visible Art”. What’s that you ask? Oh, it’s nothing. Literally nothing. Just a title and a blank piece of space. Trying to peddle the idea of an idea and the imagination of an artist. So the Museum of Non-Visible Art will be an empty room. And it’s being publicly funded on Kickstarter. As of this moment 118 people have raised $14,112. To show nothing. Seriously people!?

James Franco, The Artist, Makes Nothing and Sells It


There is a video on the Kickstarter page for MONA fundraising where James Franco and two other artists are describing their “works”. And this is the art. They describe their ideas, and the collector would purchase a card with a description and authentification. And hang it next to nothing.

“The Non-Visible Museum is an extravaganza of imagination, a museum that reminds us that we live in two worlds: the physical world of sight and the non-visible world of thought. Composed entirely of ideas, the Non-Visible Museum redefines the concept of what is real. Although the artworks themselves are not visible, the descriptions open our eyes to a parallel world built of images and words. This world is not visible, but it is real, perhaps more real, in many ways, than the world of matter, and it is also for sale.”


James Franco and the Praxis team Brainard and Delia Carey, along with curator of the PS122 Museum, Vallejo Gantner must have been on the Pineapple Express when they came up with this one…

Well it’s raised more than their goal of $5000, so it’s actually going to happen. Really nothing is going to happen, if you really think about it.

Story by Jessica Lapidos

I impart my daily love of light layering, thick-as-thieves platforms and undiscovered fashionable gems. I love to turn a phrase, and in truth I'm a designer at werq.