Edited by Lester Brathwaite on
Now that Missoni has arrived, completely shut down Target and is no longer available except for exorbitant prices on eBay, it’s time for another high-profile designer collaboration. Enter womenswear wunderkind, Jason Wu.
Wu’s diffusion line will not be as massive as the Missoni juggernaut, which featured some 400 pieces including clothes, home furnishings and — why not — a bike. Rather, Wu’s collaboration is part of Target’s Go International program and will consist of only apparel and accessories, in the similar vein of past Go International designers Rodarte, Zac Posen and Thakoon.
For his part, Wu seemed to really enjoy teaming up with the mass retailer:
“The exciting thing about this limited edition collection of affordable women’s wear and accessories is that it allows me to reach a wider audience and bring my designs to people who may not have been able to purchase them before. My collection for Target is chic and wearable. I think women everywhere will enjoy it.”