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Jean Paul Gaultier Does Coke Day and Night

Diet Coke, that is. Coca Cola just released images of the spankin’ new collaboration between Jean Paul Gaultier and the famous diet soda that Karl loved before him. Gaultier themed the bottles Day and Night: Stripes by day. Corset by night. They are styled like the runways of JPG history, and mais biensûr, the cone bra movement that Madonna made famous makes a cameo. Ready to roll out in 9 European countries, they’ve got the TV commercials and print campaign, shot by Stephane Sednaoui cheekily ready. It’s branding of Jean Paul Gaultier, the man, like we’ve never seen it before. Drink it in. 


Written by Jessica Lapidos

I impart my daily love of light layering, thick-as-thieves platforms and undiscovered fashionable gems. I love to turn a phrase, and in truth I'm a designer at werq.