Juicy Launches Intimates Line

Juicy Launches Intimates Line fashion

Expanding on Juicy’s loungewear empire that started with tracksuits, the Juicy Couture Intimate Apparel collection is basic sleepwear and underwear.  Really basic.  Like, boring-basic.  The line is full of nightgowns, screened tees and camisoles, pajama pants, undies, and robes, in springy, girly colors.

The line is surprisingly innocuous and a lazy attempt at ripping off the Victoria Secret’s Pink brand. Gotta get those teenage buyers!

And in celebration of this brand expansion, this June in Las Vegas, Juicy Couture will open House of Juicy, the brand’s first intimate apparel-only store.

Retail prices range from $14 for panties to $125 for robes.

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