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by on May 7, 2012

Kanye West has teamed up with Webby Award winning SHOWstudio and acclaimed fashion filmmaker Ruth Hogben for his new music video, “Lost in the World.”  Described as breaking “the mould of popular rap aesthetics,” the clip stars West — his face partially or entirely obscured for the duration — and six dancers matching the song’s intensity step for step and writhe for writhe. Featuring Justin Vernon of Bon Iver, “Lost in the World” is Yeezy’s fifth single from the Grammy-winning My Beautiful Dark Twisted Fantasy. Hogben’s film for Gareth Pugh‘s spring 2012 collection was recently nominated in the fashion category at the Design of the Year Awards. All those accolades add up to a brilliant piece that not only “breaks the mould” of the traditional rap video but dances on its shattered remains. Check it out after the jump.

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Contributed by Lester Brathwaite

I was center square from 1969 to 1978, during which I perfected the art of the zing as well as a crippling cocaine addiction. Bea Arthur was responsible for both. @LesFabian lester dot brathwaite at gmail