Edited by Lester Brathwaite on
Karl Lagerfeld just continues to rake it in. The multi-tasking designer will launch his new affordable line, simply called Karl, on January 25th, aimed at girls in their late-teens and early 20s and available primarily online.
The collection will feature 100 pieces, ranging from $95 to $450, debuting via Net-a-Porter and coming to karllagerfeld.com February 28th. Karl pop-up shops are being planned in several major cities, with at least one in Paris, and a select 20 “high-visibility” retailers will also carry the line. The company will expand into menswear for the fall 2012 season.
While the Karl line is meant to appeal to the younger generation, Karl Lagerfeld Paris, a more upscale collection, will be targeted at retailers in Europe, the Middle East, Russia, Asia and “key fashion cities” of North America — sorry L.A. — with prices starting where Karl left off, $411 to $3,425.
These initiatives are meant to turn the Lagerfeld celebrity into a global brand that exists independently of the Chanel and Fendi houses. That, thankfully, does not mean an end to the king of collaborations crown. So you can still get your Macy’s T-shirts, your overpriced glassware and god knows what else the Kaiser plasters his name to, but fair warning, those co-branding opportunities will be fewer and farther between. [WWD, sub req'd]