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by on October 7, 2011

Fashion kaiser Karl Lagerfeld is launching a new fragrance with quite possibly the best name ever: Karleidoscope. Not a joke.


Karl Lagerfeld Launches Karleidoscope Scent

Launching on Tuesday in Sephora stores, the kaleidoscope shaped bottle is targeted to 30-something year old women who are “urban, arty, and creative”.


He told WWD, “I love to play with words, as I love to play with scents. A fragrance is not made to be explained by words. A mix of scents creates something we can smell but not describe. I can tell you that the base is patchouli fraction orpur, benzoin Laos orpur, tonka bean and musk, and the heart (a perfume must have a heart that should break, in a way, our heart) is heliotrope (one of my favorite scents), violet and freesia. But I don’t want to be too technical about the fragrance. I prefer a sentimental approach.”  Sounds a bit over the top for our tastes, but being major Lagerfeld fans we have to show our support.  Would you buy it?


Contributed by Samantha Lim

Editor in chic, satiating your fashion appetite. Have a comment? Tweet me @iamsamlim