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Edited by on January 25 2011 at 1:49 PM

Kelly Osbourne has replaced Taylor Momsen as the face of Material Girl, Madonna and daughter Lourdes‘s clothing line for Macys. Apparently they want to go for a different image, perhaps one that didn’t look like it was dragged through a landfill of cigarettes, eyeliner and bad attitude.

Kelly Osbourne Is Living in a Material World

The label’s blog announced on January 11th that they were “desperately seeking” a new Material Girl and yesterday they confirmed that Kelly was indeed  their Lucky Star:

“We are so thrilled to announce Kelly Osbourne is the the new face of Material Girl for 2011! We’ve had a long time crush on Kelly and featured her as one of our ‘cool peeps’ over the summer.”

Not only is Kelly someone young girls can and should look up to as a style icon, but she’s not likely to flash her boobs in a half-hearted attempt at so-called rock rebellion.

At least not these days. She’s a lady now.

Link Love: Us Weekly

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Story by Lester Brathwaite

I was center square from 1969 to 1978, during which I perfected the art of the zing as well as a crippling cocaine addiction. Bea Arthur was responsible for both. @LesFabian lester at fashionindie.com