Edited by Lester Brathwaite on
Sofia Vergara, the Emmy- and Golden Globe-nominated star of Modern Family, is bringing her signature sexiness to a Kmart store near you.
The line is expected to cater to a younger, hipper demographic and will include boots, leggings, knit tops, handbags, jewelry, jackets, handbags, shoes and sweaters all for under $60.
In an interview with WWD, Vergara, who took home the Screen Actors Guild Award for Outstanding Performance by an Ensemble in a Comedy Series with her Modern Family family, said of the collection:
“It’s comfortable and chic, affordable, and versatile to wear from day to the night. It’s fantastic because you can mix and match.”
Kmart may seem like an odd choice for Vergara but she chose it not only because of the store’s large Latino customer base, but also because she’s familiar with it:
“This is not a new store for me. When you have kids you don’t go to Bergdorf Goodman to buy underwear and socks. You go to Kmart.”
John Goodman, Executive Vice President of Apparel and Home for Sears Holdings Corp. echoed the sultry star’s sentiments and stressed that Vergara’s line will be sexy, but not slutty:
“Some pieces are more curvy. We don’t go too far. We go with what Sofia is comfortable with. We want to make sure her image comes alive.”
Check out Sofia come alive in some of her Kmart kouture:
Link Love: WWD