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Chico’s, that middle-aged, middle brow, middling clothes horse, has signed on Oscar winner/my fairy godmother Diane Keaton to appear in commercials and print ads for their holiday campaign. 

“This is my first [fashion campaign]. I love clothes. Can’t you tell?” said La Keaton, tongue firmly in cheek(o). Despite her modesty, Diane Keaton’s style credentials are as solid as they come. Her portrayal of scatterbrained, gender-bending heroine Annie Hall in Woody Allen‘s seminal romantic comedy is still one of the most iconic leading ladies in cinema and fashion.

And since 2006, she’s been a face of L’Oréal Paris. I do have to say, though, those Chico’s trousers are unflattering as all get out…but I digress.

In the Chico’s commercials, Diane shares her thoughts on life, love, family and clothes, such as this little gem she shared with WWD: “Love makes the world go ’round. And so do hats and gloves and a fabulous belt.” Oh, Diane, how’d you get so wise?

The print ads will start making their appearance this November in publications such as  O, The Oprah Magazine, Harper’s Bazaar and InStyle with the commercials debuting this holiday season. The campaign’s tagline is “Live for the present” and as a little present — just because I’ll jump at any chance to write about Diane Keaton — have a little bit of this with your morning coffee:

[WWD]