by Emily Draznik on
Don’t watch this with the lights off. Lady Gaga just debuted the trailer for her fragrance Fame and it gave us serious chills. The 30 second long advertisement has flashes of Gaga with S&M laden men and the Mother Monster herself in a pool of black liquid.
We’re getting some gothic Prometheus and Alien vibes off of this vid and it’s been haunting us all day. The video goes by so fast that it takes two or three watches to fully grasp what the f*ck even is happening. Shot by fashion photographer and Alejandro music video director, Steven Klein the trailer follows two print images with one of Gaga in a PVC suit and and the other that shows Gaga naked with little men crawling all over her.
The fragrance is set to drop in September and we’re sure with all this hype building up, the perfume is going to fly off the shelves. This trailer is accompanied by Formulation a video that tells the story of the creation of the “first ever black eau de parfum”. Featuring more beefy scientists and latex, the sneak previews leading up to the release have made us really excited. Now while we’re not sure how these previews are supposed to let us know how Fame actually smells, but if it’s like blood and semen like Gaga originally stated, then we’re going to be one of the first in line.