Edited by Lester Brathwaite on
Lady Gaga is really whoring herself out to promote her new album Born This Way. Her latest publicity move — a series of exclusive deals with Gilt Groupe.
Kevin Ryan, CEO of Gilt said of the partnership:
“We have created an innovative online event, running across two of our channels, which will give our members great access to unbelievable experiences and exhilarating style.”
Access that includes a Nicola Formichetti-curated selection of Mugler merch, tickets to the next Mugler show in Paris and VIP access to the Lady’s upcoming NYC concert. [WWD]