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Edited by on May 18 2011 at 6:02 AM

Lady Gaga is really whoring herself out to promote her new album Born This Way. Her latest publicity move — a series of exclusive deals with Gilt Groupe.

Lady Gaga Pleads Gilt y

Kevin Ryan, CEO of Gilt said of the partnership:

“We have created an innovative online event, running across two of our channels, which will give our members great access to unbelievable experiences and exhilarating style.”

Access that includes a Nicola Formichetti-curated selection of Mugler merch, tickets to the next Mugler show in Paris and VIP access to the Lady’s upcoming NYC concert. [WWD]

Story by Lester Brathwaite

I was center square from 1969 to 1978, during which I perfected the art of the zing as well as a crippling cocaine addiction. Bea Arthur was responsible for both. @LesFabian lester at fashionindie.com