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Lana del Rey for H&M


Why H&M ever tries to keep anything secret I’ll never know. Rumors of Lana del Rey fronting a campaign for the retailer originally surfaced last month and now here we are. 

Lana del Rey for H&M

H&M has confirmed that del Rey will be the pillow-lipped face of their fall and winter campaigns. This is the singer’s first real modeling gig after signing with Next in January and appearing on the cover of British Vogue‘s March issue. Mulberry also famously — and perhaps prematurely — named a bag after her.

Lana del Rey for H&M

The campaign, inspired by “L.A. noir” and H&M’s fall collection, was shot by the in-demand duo of Inez van Lamsweerde and Vinoodh Matadin. A short film of del Rey singing a cover of “Blue Velvet” will make its way online on September 19, with an edited version subsequently used for commercials. [WWD]

Contributed by Lester Brathwaite

I was center square from 1969 to 1978, during which I perfected the art of the zing as well as a crippling cocaine addiction. Bea Arthur was responsible for both. @LesFabian lester dot brathwaite at gmail