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by on January 23, 2012

Since time immemorial, men’s fashion in London has been relegated to the sidelines, tacked onto the last day of London Fashion Week when all the ladies have strutted their stuff and all the editors are running off to Milan. But no longer. The British Fashion Council has announced the creation of London Collections: Men, a full three days of menswear shows and presentations debuting in June.

London Finally Decides to Man Up: Introducing London Men’s Fashion Week…end

A look from E. Tautz's spring 2012 collection

Designers including Aquascutum, Christopher Raeburn, E. Tautz, J.W. Anderson and TOPMAN will show from Friday, June 15 through Sunday, June 17, immediately preceding the men’s fashion weeks in Milan and Paris — meaning those limey labels can finally capitalize on all the sartorial testosterone running through Europe. Tom Ford and Christopher Kane are among the members of the committee overseeing London Collections: Men, headed by British GQ editor Dylan Jones.

The news of this new men’s fashion weekend delivers on BFC CEO Caroline Rush’s promise that “Menswear in London will be put in the spotlight this year,” made shortly after James Long became the first menswear designer to win one of the Council’s Fashion Forward  prizes. [Telegraph]

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Contributed by Lester Brathwaite

I was center square from 1969 to 1978, during which I perfected the art of the zing as well as a crippling cocaine addiction. Bea Arthur was responsible for both. @LesFabian lester dot brathwaite at gmail