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Luella Bartley Collaborates With TONIC

Submitted by Rebecca Alexander, Editor on June 17, 2008 – 11:43 AMComments

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This spring, TONIC launched a new series of four limited edition t-shirts conceptualized by Luella Bartley. Each design in Bartley’s collection, created exclusively for TONIC’s ‘Every T Counts’ initiative, will help raise funds for the cause by which it was inspired. “I am so pleased to be part of this collaboration with TONIC,” said Bartley. “I love how the proceeds from the t-shirts go to all sorts of different causes from helping kids in Columbia with dental care to protecting coral reef in the Pacific. It’s a cool and original way to give back and I think the design reflects that.”

The collection of bamboo and cotton blend t-shirts, which retail for $45 each, will be sold exclusively on TONIC’s website (www.tonicgen.com); 30% of every sale will be donated to the t-shirt’s designated program. All four Luella Bartley designs will be available on white v-neck t-shirts for women and black crewneck t-shirts for men.

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