Luxury Goes From Runway to Green with NET-A-PORTER
Green fashion just got a whole lot chicer this month. Luxury retailer NET-A-PORTER has teamed with more than 25 designers as the launch partner for Runway to Green’s initiative to mobilize the fashion community to raise funding and awareness for Alliance for Climate Protection, the Natural Resources Defense Council and the United Nations Environment Programme’s Billion Tree Campaign. In order to qualify for inclusion in the Runway to Green program, participating designers made a commitment to investigate how they can integrate the sustainable manufacturing practices put forward in the Clean by Design initiative from the NRDC. You can see some of these amazing pieces and do a little shopping after the jump.
“By having the participation of so many leading brands in this fund-raising initiative, we feel it sends a strong message that the fashion community is prepared to rally together on behalf of an important environmental cause, raise awareness and contribute funds to support some of its champions,”
Natalie Massenet, Chairman and Founder of NET-A-PORTER.COM.
As the exclusive launch partner, NET-A-PORTER is selling these pieces months before they are available at retail stores. A minimum of 10% of net-proceeds from the sale of the Runway to Green designs will be donated by NET-A-PORTER to Runway to Green, which in turn funds the affiliated NGOs.
You can start shopping right now on NET-A-PORTER.com to snag some fabulous pieces for this super amazing cause during Earth Month.