McDonald’s Goes Mod in ‘Mad Men’-Inspired Uniforms
To celebrate the 2012 Olympics – already the most fashionable in history – McDonald’s decided to revamp its uniforms with the help of designer Wayne Hemingway, who took his inspiration from the Swingin’ Sixties and the closest thing we have to it today, Mad Men.
The burger-flippers and fry-fryers will wear polo shirts — mustard yellow for the gents, gherkin green for the ladies — while cashiers will rock checkered shirts with dark green trousers or skirts. Black and white will be reserved for managers, with female higher-ups accessorizing with a mustard yellow neck scarf.
Hemingway, founder of the Red or Dead label, has also done away with workers’ baseball caps, referring to them as being “a little bit too American” and reminiscent of “petrol pump attendants.”
Maybe if you swung those caps to the back and threw in an unwanted pregnancy, but I digress.
“We wanted classic design. A narrow tie will always be fashionable. There is a very subtle hint to the mod look, which has never gone out of fashion. Fred Perry has never gone out of fashion. That’s why we’ve gone for a polo shirt with a bit of a trim,” said Hemingway of the designs.
The relative formality of the manager’s uniforms, he said, ”hark back to a day of really classy air travel,” adding, ”There’s just a little bit of Mad Men.”
The uniforms, which are currently used to make rags and furniture stuffing, will eventually be completely recyclable — avoiding landfills all-together with old uniforms used to make new ones.
Only four McDonald’s in Stratford will sport the new uniforms for now, with plans to roll them out to all 87,500 UK workers by the fall. No word yet on if these designs will make their way across the Atlantic, though it would be nice to see some new style when drunkenly stumbling in to the nearest Micky D’s in vomiting distance to get a 20-piece chicken nugget and large fry at 2 in the morning. [Telegraph]