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Model Reveals What It Was Really Like Being In Moncler’s Thunder Dome

“After the third rehearsal, the first model fainted from overheating and/or the abrasive lights. More followed.”

Model Reveals What It Was Really Like Being In Monclers Thunder Dome

So first thing, 370 models is insanity.

I show up at my allotted call time greeted by hundreds of people with interweaving unorganized lines waiting to get dressed/check in/ get to the venue. They started with the fifth level, the highest tier, and worked their way down slowly. I was level 4, 2nd highest. After getting dressed they shipped us off to Gotham Hall. Everybody was wearing a jacket, snow pants, a hat, gloves, various winter accessories, an of course an extremely tight and mind numbing reflective visor.

When we walked in, level 5 was complete, it was like being looked down upon by green Moncler construction workers on their lunch breaks. To get up to our tiers we went from ladder to step stool to step stool to step stool. Once up in our positions, we had to stay put. No food, no drink and bathroom breaks were permitted but you got a nice dirty look from the people working. This was 4pm.

After the other levels filtered in and the room was filled with green, we started rehearsals, first for music, next for lights. That 15-20 minute music track that was used has officially scarred me. I will never be able to watch/hear Star Wars again. Ever. Talk about an epileptic flashback.

After the third rehearsal, the first model fainted from overheating and/or the abrasive lights. More followed. After the third model fainted, they stopped and gave her water, which caused a very real almost-mutiny on the bounty.

Everybody started yelling that they wanted water, which was definitely needed. Lights, in full snow gear? Come on.

Finally, water was provided. After hydrating they decided to have everybody throw their “empty bottles” into the center, which I must say was a brilliant idea. Irritable models + loaded bottles = target practice. It just started raining bottles, some empty, some not so much. That could have ended a lot worse, nobody got hurt, thankfully.

At this point doors are about to open for pre-show photographers, no bathroom, no water, no moving. Stood still for show after show, the only word that can describe that experience is “endurance.” At one point I thought I was going to pass out from overheating and just getting abused by strobe lights over and over again. Have you ever stared straight at a strobe light in a dark room for hours? If so, get help. They cut the 4th show short I believe because they saw people were starting to give up, faint and just sit down.


Rough show to go through, but seriously incredible to be a part of something that visually epic. After the show, the chaos of models jumping down from level to level was probably just as amazing, couldn’t get the thought of “rise of the planet of the apes” out of my head. 2 hours after getting down I finally left with everything in tact and a new jacket, which as a jacket junkie, made it worth it.

Written by one of the 370…

Written by Daniel Saynt, Creative Director

I'm a fashionite living in NYC trying to make a name for myself in one of the most cutthroat, backstabby industries in the world. Wish me luck. Reach me at [email protected]