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by on October 23, 2012

We all know beauty ads use photoshop and post-editing to help advertise their products, but it looks like this particular ad for New Look Mascara by Dior Show is coming under serious evaluation by the Advertising Standards Authority

Natalie Portmans Dior Mascara Ad Banned

Natalie Portman is one of the lovely faces of French fashion house Dior, but would you think that one of her ads would get banned by the Advertising Standards Authority? Well apparently the advertisement shown above is in question in regards to the exaggerated affects of the multi-dimensional volume and treatment mascara.

Apparently only one complaint can set the ASA off, accusing the ad of airbrushing the affects of the mascara. Dior has agreed to withdraw the ad after the complaint was made in June, but does that admit the brand to false advertising? The mascara which retails for $28.50 is advertised to thicken, separate and extend the lashes for an “infinitely multiple lash effect”.

Other beauty retailers like Lançome and Maybelline have come under the scrutiny of the ASA for excessive use of airbrushing as well, but where do they cross the line between enhancement and complete alteration? Does the ad displayed above look extremely airbrushed to you? Sound off in the comments.

Jennifer Lawrence is the latest actress to join the Dior spokesmodel family. Read about her new Miss Dior campaign here.


Contributed by Emily Draznik

Chicago transplant and aspiring gay icon. I hold the belief that puns are the highest form of humor and love writing about fashion and everything in between.