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Nicola Formichetti Creatively Directs Dark New Black Soft Music Video


The Black Soft, ie: the dark darlings of the underground fashion scene, just premiered their music video Day of Dead. After providing the runway tunes for Mugler men’s spring ’13 show, Nicola Formichetti stood as creative director of their eerie new film. The vid steers on the chic side of creepy with writhing near naked bodies, slow motion reverse-baptisms, leather cuffs and mad (cool) scientist glasses.

The Blacksoft – Day of Dead from Tim Richardson on Vimeo.

Having seen them perform at Rad Hourani‘s after party, our party with NMRKT and Daniella Kallmeyer party at Mister H, MILK Studios, etcetera, this electronic fucksonic duo is killing it.

Contributed by Jessica Lapidos

I impart my daily love of light layering, thick-as-thieves platforms and undiscovered fashionable gems. I love to turn a phrase, and in truth I'm a designer at werq.