by Lester Brathwaite on
Fashion Star‘s Nicole Richie is getting her designs into Macy’s and she didn’t even have to compete for it. Macy’s is one of the retailers that will ideally carry winning designs by contestants on that trainwreck of a reality show, but Richie bypassed the televised bidding process and her capsule collection hits Macy’s stores come mid-September.
The collection is part of Macy’s Impulse imprint, which has previously included the likes of Giambattista Valli, Karl Lagerfeld, Doo.Ri Chung and most recently Alberta Ferretti. Featuring 24 to 30 styles, Richie’s line will only be available at about 100 Macy’s stores and online at macys.com.
According to the reality star cum designer cum reality star cum designer, the Macy’s collection “represents the many different layers of a modern woman. Women are wearing so many different hats these days. We are evolving. Not just working, but creating. This collection has a strong mix of masculine and feminine: printed chiffon mixed with faux leathers. I focused on the details, from the zipper pulls to the buttons.”
While Impulse collections are usually on sale for six weeks, Macy’s expects Nicole Richie’s offering to sell out in as soon as two weeks due to her popularity…so that means you still have a few months to prepare to snatch all those printed chiffon and faux leather confections from the apparel-hungry claws of other die-hard Fashion Star fans. [WWD, sub req'd]