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Edited by on September 10 2011 at 4:45 PM

Ivana Helsinki, designed by Paola Suhonen, isn’t just an art project. According to the designer, the independent art, fashion and cinema brand is a way of life. For the Spring/Summer 2012 line “Indian Summer,” Suhonen sent her models down the runway in vibrant tribal prints, black paint dripping from their hands onto the garments, shoes and floor. Sky-high ponytails made the whole display seem larger than life.

#NYFW Cheat Sheet: Ivana Helsinki Spring 2012

Color palette: Warm and vibrant reds, oranges and yellows with cool blue splashes
Mood: Romantic and eerie during the pre-show collection film; Excitement rose as paint splattered the runway
Statement Pieces: Feather tent finale dress with matching headdress
Front Row Name Drops: Sports reporter Lindsay McCormick
Gossip: Nothing too good, but a model couple had two cute dogs I complimented. They looked hungry and didn’t say much.
Runway Music: Cool tribal folk music


#NYFW Cheat Sheet: Ivana Helsinki Spring 2012

Story by Amanda Gabriele

I stole my first pair of platforms from the Spice Bus in 1997 when Anglophilia was all the rage. Collector of vintage bags, vinyl and kitchen appliances. My dream of becoming a butcher is momentarily on hiatus so I can teach you how to wear muumuus and apply false eyelashes. Follow me on Twitter @CrystlMeatballs.