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Edited by on July 21 2011 at 7:38 AM

Drew Barrymore dyes her hair and dips her feet into Old Hollywood for Neiman Marcus‘s Fall 2011 ad campaign, shot by Norman Jean Roy.

Riding in Cars with Neiman Marcus

Drew is only the second celeb to front a Neiman Marcus campaign — the first inexplicably being Jennifer Jason Leigh whose star status was debatable even in 1994 when the retailer launched its “Art of Fashion” series.

Barrymore — of the legendary acting and boozing Barrymores — reportedly had a strong hand in the direction of the shoot, which “tells the story of a star’s transformation.” I hope that story involves a Reese’s Pieces-loving alien, a childhood stint in rehab and an award-winning turn in Grey Gardens.

The ads break in the September issues of Vogue, Vanity Fair and W as well as on the iPad in collabo with VF. [WWD]

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Story by Lester Brathwaite

I was center square from 1969 to 1978, during which I perfected the art of the zing as well as a crippling cocaine addiction. Bea Arthur was responsible for both. @LesFabian lester at fashionindie.com