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Edited by on November 4 2008 at 2:02 PM

Rihanna is the New Face of UNICEF

Rihanna has just been selected by GUCCI as the face of its new UNICEF campaign. The campaign, called “Tattoo Heart,” will offer a line of special edition GUCCI products featuring a tattoo style heart theme, with 25% of proceeds to benefit UNICEF.

Gucci creative director Frida Giannini said the fashion house selected RiRi for its first UNICEF ads because of her “strong personality,” feeling that “a musician and a beautiful woman was the perfect icon for this campaign.”

-Via Perez

Story by Rebecca Alexander

Rebecca does not like biographies. They are stupid and she would rather spend her time editing the site. Which she does with great vigor.