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Edited by on January 17 2012 at 8:46 AM

The alleged sexiness of her previous ads notwithstanding, Rihanna returns for a steamy roll in the proverbial hay with Armani. Thankfully gone is that cheap Victoria Beckham-esque wig as RiRi opts for a more natural (one assumes it’s natural-ish, anyway) do and sultry rather than sleezy posturing.

Mert Alas and Marcus Piggott captured pop’s reigning princess for the decidedly softer and sweeter Emporio Armani Underwear and Armani Jeans spring 2012 campaign — but do you miss the bra-bearing boldness of fall 2011?

Photos: Design Scene

 

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Story by Lester Brathwaite

I was center square from 1969 to 1978, during which I perfected the art of the zing as well as a crippling cocaine addiction. Bea Arthur was responsible for both. @LesFabian lester dot brathwaite at gmail

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