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Rihanna‘s topless cover on the January issue of GQ was the mag’s biggest seller of 2010, according to WWD. On the flip side Blake Lively may have bewitched Anna Wintour and Karl Lagerfeld, but her February cover of Esquire, where she’s more or less clothed, was their worst seller. So let’s recap: men love boobs. Who knew?

Other newsstand winners included GQ‘s triptych August cover featuring funnymen Tracy Morgan, Paul Rudd and Zach Galifinakis; Esquire‘s March cover with Leonardo Dicaprio boozing it up proved a hit  as did their September issue with possibly gay James Franco; and Details‘s March issue with Twilight‘s dreamy vamp Robert Pattinson sunk its teeth into the market.

Readers, however, avoided Pattinson’s co-star Taylor Lautner‘s July GQ cover, proving that tweenage girls aren’t very gentlemanly; not very many people were mad about Mad Men‘s Jon Hamm‘s Details cover in October; and Javier Bardem‘s cigarette was the only thing smoking about his February cover of Esquire.

Men’s Journal deigned to put  Mel Gibson on their cover and paid the price since very few people were willing to pay for it. Next time, Men’s Journal, strip down that raging anti-Semite and give him a smoky eye, maybe then he’ll sell a few more copies.

Link Love: WWD