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Edited by on November 20 2010 at 2:26 PM

LVMH is a bully.

Recently, the fashion giant tried to command and conquer the people’s beloved luxury brand, Hermés.

How is family-owned Hermés fighting back?


Salma Hayek Gives LVMH The Metaphorical FingerTo publicly “brush its shoulders off” LVMH, Hermés invited Salma Hayek and husband to a large, private party celebrating its new store opening in Paris.

But wait a tick… Salma is an A-lister – she goes to lotsa red carpet events.Why does this event hold special meaning?

Because of the spicy Mexican actress’ husband, François-Henri Pinault. The man is famous for denying LVMH from taking over Gucci in 1999. (Pinault owns PPR, LVMH’s biggest competitor.) I don’t think it’s a coincidence Pinault and Salma were smiling at the Hermés celebration. Those cheeky smirks were aimed directly at evil LVMH.

Lesson learned: when in doubt, call Salma. Her hotness has the power to make snakes dance and fire appear. TAKE THAT LMVH.

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Story by Josh Linam

I eat fashion for breakfast. Cashmere sweaters taste funny.