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SHOP: New High (M)art

 SHOP: New High (M)art photo

 SHOP: New High (M)art photo

 SHOP: New High (M)art photo

 SHOP: New High (M)art photo

I absolutely love this moderately styled online shop which is a innovative display of some of the most ubiquitous and sought after underground labels and indie designers, made even more accessible just in case you don’t happen to live in L.A. It’s also an extension of the 300 square-foot Chinatown boutique that shares an equally eccentric and understated aesthetic, kinda like American Apparel but less crass. The company’s roster of eclectic clothiers include Costume Dept., Miss Mars, Rojas and Grey Ant making it a haven for hipsters and artists alike. New High (M)art attempts to blur the lines between fashion, art and commerce staging gallery-like 6 to 9 week shopping “installments” in store, with an “emphasis on bringing attention to the risk-takers and more forward-leaning examples of design”. They also have some random cool shit like deliciously vulgar greeting cards and vintage hip-hop records.

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