Shopbop to Expand to Menswear
In a clever expansion movie, Shopbop is adding menswear to their e-commerce. The Amazon owned retailer has recently redesigned their website to compete with Net-A-Porter, is this the next stop to online fashion domination?
Shopbop is a specialty online retailer that caters towards high-end women’s fashions. Although it appears as if the boys wanted a little bit of play in the game, due to the site’s expansion to menswear during the back half of 2013. Completely separate from the women’s site, the site will shadow its “sister” in look and feel.
Shopbops spokespeople reveal that, “The men’s site will be both approachable and serve as a destination to educate and engage guys on fashion and style. While others are serving the fashion converted or the super straightforward, we believe there is an opportunity to serve the guys who live in between these polarities.”
Amazon is aggressively attempting to turn itself into a fashion power player. Along with Shopbop, the retailer owns flash-sale site MyHabit, has presented a prominent advertising campaign in New York City cabs, and has opened up a brick-and-morter photography studio in Williamsburg for fashion photo shoots.
The question is left to you readers. Will Amazon become the new fashion destination for your online shopping needs or are you just going to hide behind your Kindles? Providing a pretty inspiring method to expansion in a down economy, maybe there is hope for the future of fashion after all.
Shopbop’s foray into menswear comes at a point when the online men’s market has seen better days. Gilt Groupe owned Park & Bond will be shuttering its doors after the holiday season, making for the perfect opportunity for Shopbop to capitalize.