by Jessica Lapidos on
Sofia Coppola burst her fashion film virginity all over Marni for H&M - she must be in love with the collaboration as much as we are. In distinct Coppola style, the scene is set in a swanky locale; a house in Marrakesh that she had been to once before with friends. It involves beautiful people giving meaningful glances, becoming slightly forlorn, then ending with a sense of harmony, all set to uptempo jazz. Fusing vivacious Marni prints with the eclectic nature of this Middle Eastern abode, Sofia Coppola captures the copacetic capsule du jour. Indulge the short film, then go behind the scenes with the Oscar winning Coppola herself. Then just wait it out till the Marni for H&M launches on March 8th.