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Spanx for the Memories: The Near Trillion Dollar Shapewear Industry


Well, now that the Spanx are out of the bag, the $812.5 billion shapewear industry is redefining how men and women dress — both literally and figuratively.Seriously, $812.5 BILLION! Apparently no one exercises anymore and everyone’s squeezing into and slapping on a pair of shapers before heading out for work, onto the red carpet, or off to the clurrrrb. With a 34% increase in volume forecasted for this year alone, Spanx is the new black.

Spanx for the Memories: The Near Trillion Dollar Shapewear Industry

Although most popular among women — from teens to ladies well-acquainted with an old-fashioned girdle —  more men are trying to control their muffin tops with such brands as Rip’t by Yummie TummieUnder Armour and Spanx for Men.

Written by Lester Brathwaite

I was center square from 1969 to 1978, during which I perfected the art of the zing as well as a crippling cocaine addiction. Bea Arthur was responsible for both. @LesFabian lester dot brathwaite at gmail