Spanx for the Memories: The Near Trillion Dollar Shapewear Industry
Well, now that the Spanx are out of the bag, the $812.5 billion shapewear industry is redefining how men and women dress — both literally and figuratively.Seriously, $812.5 BILLION! Apparently no one exercises anymore and everyone’s squeezing into and slapping on a pair of shapers before heading out for work, onto the red carpet, or off to the clurrrrb. With a 34% increase in volume forecasted for this year alone, Spanx is the new black.
Although most popular among women — from teens to ladies well-acquainted with an old-fashioned girdle — more men are trying to control their muffin tops with such brands as Rip’t by Yummie Tummie, Under Armour and Spanx for Men.