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Edited by on June 5 2012 at 10:00 AM

Ostwald Helgason breathes crisp coolness with a demure sexuality, and their stripes have earned them fans like Rihanna, Chloe Sevigny and Daphne Guinness. See why this duo is buzzing.

Having met whilst working together in a London design studio, Susan Ostwald of Germany and Icelandic Ingvar Helgason fused their fashionable forces into a brand of their own. With Ostwald as the color master/business pro, and Ingvar, the skilled tailor, their strentghs complement one another in most facets of life.

They got a kickstart at the get go through a mime-like collaboration with Fabricly, and t’s been smooth sailing ever since. Especially with their Fall 2012 collection, inspired by the nineteenth century Terra Nova expedition in which Norway and Great Britain shipraced to Antarctica.

Ostwald Helgason, fall-winter 2012, new york


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Story by Jessica Lapidos

I impart my daily love of light layering, thick-as-thieves platforms and undiscovered fashionable gems. I love to turn a phrase, and in truth I'm a designer at werq.