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FILM, MUSIC / May 7 2012 7:45 AM

WATCH: Kanye West’s Latest Fashion Foray, “Lost in the World” Music Video Directed by Ruth Hogben

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Kanye West has teamed up with Webby Award winning SHOWstudio and acclaimed fashion filmmaker Ruth Hogben for his new music video, “Lost in the World.”  Described as breaking “the mould of popular rap aesthetics,” the clip stars West — his face partially or entirely obscured for the duration — and six dancers matching the song’s intensity step for step and writhe for writhe. Featuring Justin Vernon of Bon Iver, “Lost in the World” is Yeezy’s fifth single from the Grammy-winning My Beautiful Dark Twisted Fantasy. Hogben’s film for Gareth Pugh‘s spring 2012 collection was recently nominated in the fashion category at the Design of the Year Awards. All those accolades add up to a brilliant piece that not only “breaks the mould” of the traditional rap video but dances on its shattered remains. Check it out after the jump.

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NEWS / May 2 2012 7:45 AM

Geeks Still Chic:, SHOWstudio and Instagram Win Webby Awards

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Winners of the 16th annual Webby Awards have been announced with taking the People’s Voice Award, voted on by Internet users like you, for best fashion website for a second year in a row. A panel of judges including Arianna Huffington, voted Nick Knight‘s SHOWstudio the Webby Award winner for best fashion website, besting the likes of and Meanwhile, Facebook‘s billion dollar baby Instagram was named Webby Breakout of the Year and Pinterest won best social media site.  

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