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FASHION, NEWS / October 4 2012 5:30 PM

Burberry Nabs Top Spot for NYU’s Digital IQ Index

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For the past four years, New York University has been conducting research on fashion brands and their “Digital IQ Index“. The Digital IQ Index converts a company’s E-commerce attributes into numerical values and then ranks them based on their online competence. For the second year in a row, British brand Burberry has proven to have the most competent online presence.  

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ACCESSORIES / August 20 2012 11:38 AM

90’S STYLE WEEK: Accessories that are All That and a Bag of Chips

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There’s something wonderfully tacky about 90s accessories. As hilarious as we find them now, 20 years ago, beepers were the cutting edge of communication technology and no schoolchild would be caught dead without a Tamagotchi on their keychain. To wrap up the last day of our 90s Style Week, we’re bringing you the best recent re-inventions of those hella tight accessory trends you can wear half-ironically (though really, you do love them).

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CELEBRITY, NYC / June 20 2012 1:09 PM

Summer Style Captured At Coach By KirillWasHere

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The evening before this 100 degree day, Coach held a circus themed bash on the Highline Park in NYC.   KirillWasHere was there to capture street styles for summer and sent all his favorite shots our way.  From mustaches and seersucker to a Michael Jordan jersey and a pixie cut, fashion was out in full force and we’ve got it all for you.

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NEWS / December 23 2011 4:00 PM

INDIE NEWSROOM: Fresh Prince Reunion…Derek Lam v Ivanka Trump, Round II…Brittany Murphy’s Cause of Death: Poisoning

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- Now this is a story all about how..this happened. The majority of the cast from The Fresh Prince of Bel-Air, including Willow Smith‘s dad, reunited last week for cousin Hilary’s charity and some much-needed family time, although Geoffrey and the Aunt Vivs were sadly not present. [Huff Po]

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NEWS / October 13 2011 7:52 AM

Teacher’s Pet: Burberry the Brand with the Highest Digital IQ

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New York University’s Luxury Lab (L2) ranked the digital IQs of 49 fashion brands based on four criteria: web site, digital marketing, social media and mobile platforms. Brands were then classified into one of five categories: Genius, Gifted, Average, Challenged, or Feeble. Class is in session and as usual Burberry is the only one who did their homework. 

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CULTURE, FASHION / September 24 2011 2:34 PM

Anatomy of a Handbag: NYFW Spring 2012

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Now that the swarms of photogs, editors, bloggers, stylists and what-have-yous have descended on Milan Fashion Week, we here at FashionIndie can finally take some time out to reflect on the hectic week that was New York Fashion Week by rifling through our still bursting bags. Nothing tells the details of debauchery like the contents of a lady’s purse.

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