Entertainment Weekly is mostly known for their coverage on film and television. But besides the occasional awards show fashion round-up, the fashion coverage in the mag has always been minimal. Well with the addition of the Style & Design channel on EW.com, it looks like the weekly magazine is starting to care a little bit more about fashion than we originally thought.
Magazine publishers have released the ad page counts for their all-important September issues with Vogue once again taking the crown with their biggest haul since 2008. Out of 19 titles, 12 posted increases in ad pages over last year, while the others should probably start cleaning out their desks. After the jump, a snapshot of the winners and losers in this game we call
selling your soul advertising.
The all-important September issue is usually a fashion pub’s biggest and bestselling of the year — so mag’s are not messing around with their cover girls. As you know, Lady Gaga is set for the seminal Vogue cover, but after the jump take a look at who else the top titles have in store, as well as stats on their last cover appearance, sales performance and the reasoning behind their selection.
FashionIndie won big from Victoria’s Secret for styling the hottest Spring Break look at the VS Pink Blogger Style Off for Angel Elsa Hosk. Now you can win too! All by telling us your wildest spring break story… ever. More details when you dive in.
Anna Wintour is still effing shutting it down. 300 years into her tenure as editrix-in-chic of Vogue, the fashion’s unofficial bible retains its top slot with ad pages for its March spring fashion issue — the lesser man’s September issue — totaling 442.74. You see that .74? That’s called putting in work, kids. It’s also called Kohl’s ads alongside Louis Vuitton, but such is the (reduced) price of success.
InStyle‘s fashion director, Hal Rubenstein waxes iconic in his new book, 100 Unforgettable Dresses (Harper Design, 2011). From Rita Hayworth in Gilda to Julia Roberts in Pretty Woman, Princess Diana to the Duchess of Cambridge, Grace Kelly to Grace Jones, Bob Mackie to Karl Lagerfeld, Rubenstein delves into fashion history and comes up with an informative and entertaining read. But what makes a dress unforgettable? Calvin Klein — one of several designers interviewed for the book — put it best: “an unforgettable moment is the combination of the right dress on the right woman at the right time.” Click through for a sampling of some of the dresses that made the list.*
Miss Piggy, like any true diva, is having a major comeback. And she didn’t even go to rehab…so she claims. The upcoming The Muppets has once again turned the spotlight on the cloven-hoofed heroine and she’s soaking it up like a pig in…well, anyway, for the November issue of InStyle, eight designers got the opportunity of a lifetime to dress La Piggy in their own creations: Jason Wu, Prabal Gurung, Opening Ceremony, Suno, Brian Atwood and Giles & Brother.
Chico’s, that middle-aged, middle brow, middling clothes horse, has signed on Oscar winner/my fairy godmother Diane Keaton to appear in commercials and print ads for their holiday campaign.
While Elle had the biggest increase in ad pages during the first half of the year, InStyle had the largest number of ad pages for any fashion title, while Vogue continues to go strong and W‘s just happy to be in the game.
Diane von Furstenberg descended from the heavens in a gilded chariot drawn by 7 wrap-dress-attired muses last night to deliver the nominees for the 2011 Council of Fashion Designers of America Fashion Awards. Among this year’s honorees, Lady Gaga will be recognized for the Fashion Icon award and Marc Jacobs will receive the Geoffrey Beene Lifetime Achievement Award. But he’ll have to compete against Alexander Wang and Proenza Schouler’s Jack McCollough and Lazaro Hernandez for Womenswear Designer of the Year.